I had the wonderful opportunity thanks to Nancy Andrie, the Sales and Marketing Director at the Residence at Five Corners to speak with management and marketing professionals from several different communities about the turnover crisis the senior living industry is facing. I began by asking them to reflect on their first day’s experiences and share those memories with the group. It brought up great dialogue on the realities of how they were treated on their first day, what went wrong, what went right, and what they wished was offered to them for support.
I shared statistics on turnover costs that the industry is facing as well as the introduction of the Millennials and what that means for the industry. I gave them key elements of the book and explained how to hang on to their employees within the first 90 days of a new hire. I also gave them engagement tips and simple exercises to create a more engaged workforce. As we wrapped up, we discussed the challenges the industry is facing and how it ultimately affects the residents and how employee engagement is the key to a successful community that provides high quality resident care.
Below are a few Testimonials from Attendees:
“We were so excited to have author Doreen Lang present Author Talk: around her new book, Hang On To Your Stars. Doreen presented what seems to be a challenging topic in such a simple, engaging way. I highly recommend reading this book and implementing some of her great tips on retaining your “Stars”.”
Matt Torrance, Engagement Director
“Doreen shows you how to keep your best employees, thru engagement, training and investing in them, as well as giving you the keys to understand the unique differences between Boomers and Millennials.”
—Bill Marr, Owner/President
Hopkinton Home Care
“I really enjoyed Doreen’s presentation. She explained the importance of employee engagement and simple ways for organizations to do so; ensuring that when we hire great employees, we can successfully retain them. She was a wonderful facilitator.”
—Marni Dunton, Director of Marketing & Admissions
Emmanuel House Residence